마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 보고서 ZD
- shipshob1040
- 2020년 12월 10일
- 2분 분량
마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 보고서
마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
New trends in Silver marketing
Contents
①
②
③
④
⑤
Silver marketing & Statistical evidence
The failure case of Silver marketing
Perception of silver marketing
Current case of silver marketing
Conclusion- Proposition in industry
Silver Marketing & Statistical evidence
Silver Marketing
Source: LG Economy Research, 2010
Silver Marketing
Source: LG Economy Research, 2010
2011-April Trend in Marketing Team.7
Silver marketing means all marketing activities of selling or providing services objecting to the aged (approximately above 50 years)
Silver Marketing
Where silver market is, there is silver market
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new
The characteristics of silver generation
1955~1963 birth
New second life, economic force
Future oriented, rationale
Soaring of new silver generation
Marketing functions capitalize on these characteristics of silver generation
Marketing in silver market
What is Silver Marketing?
2011-April Trend in Marketing Team.7
The Evidences of growing Silver Marketing
The population of old age
- The number of old generation is growing
- In 2030Y, the ration of old age will be approximately 24.3% of all population
The proportion of old age
(1) Health
Growing population of old age
7.1%
9.9%
11%
24.3%
15.6%
Indicator
2040
2045
2050
% aged 60
32
33.2
35
% aged 65
25.3
26.6
27.4
% aged 80
45.8
46
46.5
Source: United Nations Population Division, 2009
Source: United Nations Population Division, 2009
2011-April Trend in Marketing Team.7
The Evidences of growing Silver Marketing
(2) Wealth
Age
Increase in Income
20s
67.4
30s
50.0
40s
70.0
50s
84.8
Over 60s
95.8
Source: Sejong Center for Mature Consumer Studies, 2009
Age
Purchase Intent
(Durables)
Purchase Intent
(Leisure)
Purchase Intent
(Culture)
20s
61.7
106.7
108.1
30s
54.3
83.3
99.0
40s
47.9
66.2
99.5
50s
56.1
81.5
108.3
Over 60s
67.9
88.6
110.4
Source: Sejong Center for Mature Consumer Studies, 2009
2011-April Trend in Marketing Team.7
The ongoing Silver Marketing
2011-April Trend in Marketing Team.7
Failure Case in Silver Marketing in Korea
Insufficient perception about silver generation
1. magazine
2011-April Trend in Marketing Team.7
Lack of presell
From 2006 to 2007
Insufficient perception about silver generation
2. Food
2011-April Trend in Marketing Team.7
Stereotype about silver generation
1. Hospital
2011-April Trend in Marketing Team.7
good place to establish treatment facilities
far from their children’s home
Stereotyp
[문서정보]
문서분량 : 31 Page
파일종류 : PPTX 파일
자료제목 : 마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
파일이름 : 마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
키워드 : 마케팅,트렌드,실버마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장
자료No(pk) : 11062828
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